Ten Years, One Vision: Celebrating Passle’s Partnership with Freshfields
The early days
In 2015, Freshfields embarked on a journey to enhance its digital presence in a competitive market. They had a clear vision of seeking a way that encouraged their lawyers to share their rich expert knowledge in an authentic way.
Freshfields took the leap and partnered with Passle to help turn their professionals into confident and trusted thought leaders.
Since partnering with Passle, Freshfields has gone above and beyond, embracing the art of content and becoming a shining example of how strategic and consistent thought leadership can boost visibility, client engagement, and the firm’s reputation in the professional services landscape.
Within the first year, Freshfields had 44 active authors using Passle, creating 153 posts which achieved more than 11,500 views.
A path to growth
As they continued to see an increase in engagement, profile views and social referrals, more professionals within Freshfields came on board to join the firm on their Passle journey. By sharing high-quality expert insights on everything from industry trends to breaking news, the firm has effectively used Passle to stay ahead of the competition and lead the conversation.
As we celebrate a decade of supporting Freshfields, we take a closer look at the significant impact they have made over the past 10 years.
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Head of Global Brand and Marketing, Freshfields
“Our partnership with Passle has been instrumental in bringing our lawyers’ expertise to the forefront in a meaningful, authentic way. Over the past decade, we’ve seen how empowering our people to share their insights not only strengthens our brand, but deepens client relationships and drives real impact.”
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Celebrating a decade of success
With ten years of standout performance, the impact of the Freshfields team’s thought leadership has been both consistent and extraordinary. Their commitment to creating timely, relevant, and high-performing content hasn’t gone unnoticed.
We’re proud to have presented Freshfields with the 2025 Passle Engagement Award, recognising their ability to publish content that not only achieves exceptional visibility but also positions them at the forefront of their clients’, prospects’, and the wider industry’s attention.
As we celebrate a decade of partnership between Passle and Freshfields, it’s a moment to reflect on the milestones, the measurable impact, and the evolution we’ve experienced together through industry transformation, innovation, and the power of thought leadership.
