10 Years of Thought Leadership Excellence: Celebrating Passle’s Partnership with Irwin Mitchell
Early days
In 2015, Irwin Mitchell set out to transform how their professionals shared expertise with the world. Despite having a wealth of knowledge within the firm, there was limited content output – making them heavily reliant on traditional business development methods like corporate hospitality.
That changed when Irwin Mitchell partnered with Passle. They took a decisive step toward empowering their professionals to create timely, high-quality insights that positioned them as visible, trusted experts in their fields.
Building visibility
Since adopting Passle, Irwin Mitchell has become a standout example of how strategic, consistent thought leadership can build visibility, attract new opportunities, and strengthen a firm’s reputation. Their content has resonated strongly with clients and prospects alike, reinforcing their leadership within the professional services sector.
In the first five years alone, Irwin Mitchell professionals published over 480 posts, generating more than 200,000 views. This early success set the foundation for what has become a truly remarkable long-term content strategy.
NICOLA GOOCH, Former Partner at Irwin Mitchell
Explaining how Passle helps build relationships with her customers and prospects.
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"Passle is a really useful way of engaging with both my direct clients and contacts and people I want to talk to, but also with people in general about the planning system and how to demystify it. It’s how I do at least 60% of my business development at the moment."
Partner at Irwin Mitchell
A Decade of Measurable Impact
Over the past 10 years, Irwin Mitchell has achieved outstanding success with their thought leadership program.
These numbers reflect not just output – but the trust, consistency, and engagement their professionals have earned across their audiences.
As we celebrate a decade of partnership, we’re proud to recognise Irwin Mitchell as a trailblazer in digital thought leadership. Their continued commitment to sharing timely, relevant insights sets them apart, and sets the standard for the industry.
