What is CrossPitch AI?
Cross-selling is a huge opportunity for growth. CrossPitch AI makes cross-selling possible, building the trust and awareness needed for deeper client relationships and firm growth.
CrossPitch AI connects your firm’s professionals with relevant expertise from their colleagues. Smart, personalized notes reduce noise and summarise what each professional needs to know, in a way hyper relevant to them.
This isn’t just a better way to cross-sell. It’s a whole new approach already transforming forward-thinking firms.
Build Trust & Awareness Firmwide
AI matches the thought leadership of your professionals with relevant colleagues, sending a tailored summary.
Visualize the connections within your firm
CrossPitch AI builds trackable connections within your firm, allowing you to visualize the firm’s relationships and strategically build more effective connections.
Integrate new hires, connect offices, practice groups and sector teams
CrossPitch AI delivers the trust and awareness to bring strategic hires or important parts of your firm closer together fast.
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“Cross-selling is the cheapest, fastest and easiest way to grow revenue at a Professional Services firm.”
Former CMO at Reed Smith
“With CrossPitch AI, we’ve eliminated guesswork and replaced it with a data-driven roadmap showing where our insights will have their greatest impact.”
Trish Lilley
Chief Marketing & Business Development Officer, Barnes & Thornburg.
“The rollout of Passle at Baker Botts was truly the single best customer and client service experience I have ever had.”
Catherine Zinn
Chief Marketing Officer, Baker Botts
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"Using Passle has changed the way that we as a marketing team work with our lawyers, helping us to use data to guide content strategy and empower more of our experts to build their personal brands."
Head of Marketing, Devonshires
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"Creating visibility for the firm and top-of-mind awareness by delivering substantive and thoughtful insights to clients and prospects has helped us grow our brand."
Chief Marketing and BD Officer, Axinn
CrossPitch AI Pricing
Select the number of employees at your firm:
- Send only$2000/ per month
- Deliver insights that connect the relevant people
- Automatically send tailored, actionable alerts to the right contacts
- Builds trust across your firm with intelligent, insight-driven updates
- CrossPitch AIBest value$3200/ per monthSave 20%
Unlock cross-selling at scale with Send & Search combined.
All of the functions of Search and Send, bundled at a reduced price.
- Search only$2000/ per month
- Showcase your firm’s expertise with intelligent search
- Find the most relevant professionals instantly using natural language
- Increase awareness by surfacing the most relevant experts
Latest news
Check out the latest product updates and industry perspectives on CrossPitch AI and the future of collaboration.
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"For a lateral who cost $750,000 to several million dollars to recruit, the [CrossPitch AI] map can show managing partners and business development teams whether that attorney is becoming known throughout the firm by creating and sharing expertise."
Lawyer & Journalist, LawSites
CrossPitch benefits
Break down the barriers to cross-selling
Frequently asked questions
Why is CrossPitch useful? How does the AI enhance the product?
It makes cross selling much easier by getting the right thought leadership to the right attorneys. AI is used to make these matches and to generate the sharable summaries.
Do we have to use the AI element?
CrossPitch is an AI tool. Passle more generally can be used without AI.
How does your AI work in practice?
AI is used to match your lawyers with the correct thought leadership from your firm. The AI examines both the thought leadership and the lawyer biographies to create a match. It also creates summaries of the thought leadership so that it can be quickly understood by the lawyers and easily shared with their clients and prospects.
Do you hold personal information and is this information retained by the LLM?
The information used is taken from the public biographies of the lawyer and the publicly available marketing thought leadership (blog posts etc). Users can add private information to help focus CrossPitch – maybe by suggesting areas of law they would like to hear about but are not covered in their standard biography. This information is not retained by the LLM.
