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About Sadie

Formerly Chief Marketing Officer at Reed Smith and now a sought-after consultant, Sadie Baron is on a mission to craft and amplify unique brand narratives for her clients.

With over 25 years of marketing expertise, she has led strategies that propelled her teams light years ahead of the competition. She fostered collaboration, empowering her teams to make a lasting impact together.

Dynamic, driven, and brimming with energy, her approach is both pragmatic and innovative. Frequently described as “off the creative scale,” she seamlessly balances bold ingenuity with the interpersonal acumen required to lead at the highest level. Her rare blend of expertise makes her an invaluable asset across functional teams.

PANEL

The Evolving Role of the CMBDO in Law Firm Strategy

The panel will explore the evolving role of CMBDOs as strategic partners within law firms, with a particular focus on how they earn and leverage a seat at the strategy table. Marketing and BD often are perceived as support functions that only have the ability and bandwidth to respond to a constant flow of internal requests. Mary K, Jason and Sadie will emphasize how to build credibility by consistently bringing informed client and market perspectives into strategic conversations. We will discuss the importance of staying at a strategic altitude- using their position to influence, ask better questions, and advance firm priorities.

Finally, they will provide tips on how the CMBDO can develop a team that will reinforce the strategic role by knowing how to pivot and hold the line, balancing responsiveness with strategic discipline. We’ll discuss key success factors for the extended team, included building high emotional intelligence, sharpening influencing skills, and developing executive presence – attributes that enable their teams to navigate complexity, drive alignment, and contribute meaningfully to firm strategy.